BLACK IRIS®
Client: BLACK IRIS® | Year: 2020 | Service: Visual Identity
Project Overview
Black Iris, based in Abu Dhabi, is redefining stainless steel by blending industrial strength with semi-luxury design. As a bold B2C brand, it delivers durable, premium-quality products that balance resilience and elegance, inspiring discerning consumers.
The Challenge
In the turbulent sea of the steel market, B2C businesses must anchor themselves with a brand identity that truly shines. Black Iris faced the challenge of standing out, needing a voice that could cut through the noise and tell a story of unparalleled craftsmanship and values. Without a cohesive visual presence, their premium products risked blending into the crowd, unable to spark the connection they deserved. The solution? A bold, modern visual identity, strong like steel, yet refined, that could bridge the gap between their artistry and the hearts of their audience. In a market as fierce as this, only the bold thrive. Wouldn’t you agree?
The Solution
From the very beginning, partnering with the Black Iris team felt like stepping into the heartbeat of their vision. Together, we explored the essence of their business, uncovering ambitions and values that shaped every decision. This collaboration became the spark for a bold and inspired brand strategy, one that marries industrial strength with the elegance of luxury.
At the core of this transformation lies a modern visual identity: a logo as versatile as it is impactful, a color palette that radiates sophistication, and typography that speaks directly to their audience. Every element was crafted to tell a story, one of resilience, innovation, and style.
To ensure this vision thrives across every platform, we developed a set of comprehensive brand guidelines, a blueprint for consistency and clarity. Now, Black Iris stands poised to showcase its pursuit of excellence, carving a niche in a competitive world with confidence, creativity, and unmistakable presence.
This typeface captures the essence of a brand’s identity with bold, industrial-inspired lines that convey strength and precision. Blending durability with readability, it’s a striking statement of power and purpose, embodying quality and resilience.
What we did
Brand Creation –
Forging an identity that fuses industrial strength with refined luxury.
Visual Identity
Brand Guidelines
Brand Creation is one of our core services, designed to shape your business’s identity for maximum relevance, differentiation, and competitiveness. Ready to elevate your brand? Reach out to us today!
Client
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Partner
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Employee
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